What is the value of advertising and marketing?

One of the two major jobs that I do for you is Marketing Manager. It is of primary importance. A marketing plan is really a strategy for getting the most people and the right people into your home as quickly as possible.

A really good Marketing Plan also has a strategy for creating excitement and a sense of urgency in the prospective buyers.

Getting a hundred people through your home to evaluate it, is good marketing, but getting them there all at once is great marketing!

If a buyer thinks he is the only person interested in the house, he will act one way, but if there are many people interested, he may act another way. It is this sense of urgency and scarcity that we work towards.

Advertising comes in many forms:

		Newspaper advertising
		Web-based advertising
		Sign in the yard
		Open House events
		Mailing directly to existing prospects
		General Direct mail

All are an integral part of any worthwhile marketing strategy.

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Coldwell Banker Hancock Park
119 N. Larchmont Boulevard
Los Angeles, CA 90004

Office: (323) 468-2266
Fax: (323) 468-1015

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